Great video, you make some excellent points.

I read an article this morning on what Steve Jobs was also telling vendors and competitors, http://tiny.cc/rwykW; it's an interesting article on how Apple is trying to exert control over what's used on it's hardware. How this relates to marketing is interesting in that as a company who relies on other vendors to produce and supply goods and services for their hardware they've taken a stance of “play by our rules or don't play at all”; you'd think taking this type of stand would hurt sales an put them in a bad light but for Apple it seems to help.

There's much that can be learned from Apple in terms of not only marketing to consumers but also dealing with vendors and suppliers.

I think very valuable lessons to be learned in deed. Any thoughts on the criticism they are receiving on the net for no mac os, no camera and it is just a glorified enlarged iphone? I am starting to think with all the pre-hype they overpromised and underdelivered? Or is it that our expections were way too high for the product they produced? I would be interested in your thoughts.

–Patrick

I'm really enjoying your videos, Brad. And I'm taking notes.

Cheers,
Shane