Many times we get caught up in a one to one ratio of utilization of our time. What I mean by this is that you are spending time selling, educating, or servicing single customers. Sometimes this can be avoided but I thought some examples after I shot the video that I wanted to share with you.
There was a time when my company was building a lot of Word press websites for clients. I was finding that a large number of those clients needed help using WordPress. The first idea was to give each client a one-hour training session to teach them WordPress, then I thought bigger and considered running WordPress training classes in my office. Ultimately I decided to film a series of video tutorials on how to use WordPress. Each new client got a copy of this tutorial on DVD just eliminating the time I had to spend teaching WordPress.
Another good example is when I have a client that’s on a limited budget that wants me to consult with them, I ask them to allow me to record our video call or audio call. I will then use that content later to help promote myself or to share with my list.
Think about ways that you might be wasting time, and consider how you might be able to create some content to better leverage that time and still help people maybe even in greater numbers. I would love for you to share your experiences and examples below.
P.S. Thanks Rajesh Setty for illustrating this point to me!