Hey Brad :)
This is a great video and a wonderful format for people to follow. I will start referring people to this like crazy.
I think this strategy works so well for you because it fits into your overall branding. People love the honest approach to sales. Customers off and online are incredibly smart. They don’t want to be taken for a ride.
This is a great launching point for newbies as well. You might not have a ton of testimonials or a track record to lean on, but if you can make a simple connection with your audience you’re golden. That’s what this approach is all about, making a connection (personal story) and then showing them the value. The little trick about making them think big before the true bottom line is perfect.
As usual, you rock.
Very usefulllThank you
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