Brad Gosse » SEO

How To Sell Pee To Women: A lesson in product naming

Brad Gosse — Mon, 16 Jan 2012 20:06:06 +0000

I have always been fascinated by product naming. Some of the best players at this game are pharmaceutical brands.

Often as internet marketers thinking about SEO we often go for the most descriptive names we can find. If 2-3 words describe your product like say “vaginal cream” you would try to get the domain and name your product that as well. I think it’s cool when companies make up words to describe their products, even better is when they take the descriptive words and use pieces of them to make a hybrid word.

The holy grail for me is when a company can turn a turd of descriptiveness into a golden hybrid name. Case in point…

See the good folks at Pfizer want to help women with menopause which I think is awesome (we men have it WAY too easy). So their scientists discovered Premarin®, a cream that prevents dryness which is good for men and women.

So why is Premarin® such an awesome name from a marketing perspective?
Because it’s a hybrid of 3 words that may have you rethink rubbing it on your vagina.

Wait for it…

Pregnant Mare’s Urine

That’s what it’s made from. Oh and it also comes in tablet form. I wonder if they offer chewables…

I know Menopause is a serious issue. I have good friends and family members dealing with it. But we have to laugh out loud at this “hiding in plain sight” naming concept.

Well done Pfizer…

I can’t help but wonder the product names that were considered but just didn’t make the cut. I will share some that came to mind while writing this, please do, add your own to the comments

Preghorspis
Femhorspe
Horsmompis
Mommymarewiz
Pisfromare
Pregorsein
Knockedorsepis
Promhorsine

Naming products is fun, even more fun when you are trying to disguise that your product is pure piss.

Google+ Cheat Sheet

Brad Gosse — Tue, 30 Aug 2011 19:05:30 +0000

My friends over at Best Quality PLR put together this killer Google+ cheat sheet. I thought I should share it with you (with their permission of course).

Quick SEO Tip

Brad Gosse — Tue, 29 Mar 2011 12:39:22 +0000

One of the most often overlooked ingredients to good search engine optimization is your website’s title. It’s one of the first things that Google looks at when indexing. Thankfully it’s one of the easiest things to change. Make sure to include your company or brand name, and a short list of the things someone might find on your website. Preferably done in a nice sentence.

Why am I not #1 on Google?

Brad Gosse — Wed, 23 Mar 2011 16:08:17 +0000

So. It’s been 6 hours since you uploaded your “coming soon” splash page. Why aren’t you #1 on google yet?

Chances are you can stop refreshing google.

Your website is going unnoticed for a few reasons.

It’s new.
Your site likely offers little value this early
Nobody is talking about you yet

I have seen this come up often. Not just with google. I have seen people freak out after a youtube video was uploaded because of an error. They believed that a youtube video would be on their front page for the day and get millions of views. Little did they know that 24 hours of video is uploaded every minute to youtube.

This post is not meant to be insulting. It’s just to point out that this question is something many people will ask when they publish something for the first time. The number of people trying to get our attention grows by the minute. You need to find a way to stand out

Do Tag Clouds In Sidebars Affect SEO Ranks?

Brad Gosse — Mon, 06 Dec 2010 14:49:54 +0000

Tag clouds are those little jumbles of keywords that you see on some blogs. They usually link to a keyword search within that website for all posts that contain that particular term. To the beginner SEO, this may look like a good way to stuff your pages with keywords that link to relevant sections on your website.

A better practice for getting pages indexed within your blog, is to put a list of the categories in your sidebar. Categories provide Google with a much better system of indexing your content.

The only time I would recommend using tag clouds, or when the user experience requires them. In the case where you might be running your own news website, trend blog or something else where the popularity of certain terms is important.

How To Get Your Blog Posts Indexed By Google

Brad Gosse — Thu, 18 Nov 2010 14:28:15 +0000

Here I show you a fool proof way to get your blog posts indexed faster with Google. If you have a less popular blog this will get you indexed without you having to do anything beyond hitting the publish button in wordpress.

My WordCamp Detroit Keynote Speech

Brad Gosse — Tue, 16 Nov 2010 03:27:51 +0000

I had the privilege of speaking to WordPress developers and bloggers in Detroit recently and they have put up the video. Looks a bit dark and blurry but you can hear my voice. Enjoy!

My First Keynote Speech

Brad Gosse — Sun, 08 Aug 2010 17:44:36 +0000

Thanks to Andrew Skelly and all the other speakers and organizers for the Toronto Action Summit. This is my first keynote speech. I would love to know your thoughts. The camera work was not the best but you get the idea. I also had the Q&A removed because you can’t hear the questions.

My First Keynote Speech from Brad Gosse on Vimeo.

Like my T-Shirt? It says “Your wife reads my blog” Get yours by clicking here

Could Facebook end Google’s search monopoly?

Brad Gosse — Thu, 03 Jun 2010 18:23:42 +0000

The Facebook Like Button may change the way people use search in the future. You should be putting this on your sites today!

There was a time when people didn’t think google would beat Alta Vista or Excite.
There was a time when people thought Apple couldn’t take over smart phone sales.

You may argue with me but I think change is coming, and it doesn’t cost you a dime to embrace it. What do you think??

Search Engine Optimization Speech

Brad Gosse — Thu, 29 Apr 2010 14:50:56 +0000

For those of you who didn’t attend my WordCamp Toronto talk. Here is the video in full.

Thanks once again to all the volunteers and sponsors who made the event possible. It was great to share knowledge with the Toronto blogger community.