Often as internet marketers thinking about SEO we often go for the most descriptive names we can find. If 2-3 words describe your product like say “vaginal cream” you would try to get the domain and name your product that as well. I think it’s cool when companies make up words to describe their products, even better is when they take the descriptive words and use pieces of them to make a hybrid word.

The holy grail for me is when a company can turn a turd of descriptiveness into a golden hybrid name. Case in point…

Copyright © 2002-2007 Pfizer Inc.

See the good folks at Pfizer want to help women with menopause which I think is awesome (we men have it WAY too easy). So their scientists discovered Premarin®, a cream that prevents dryness which is good for men and women.

So why is Premarin® such an awesome name from a marketing perspective?
Because it’s a hybrid of 3 words that may have you rethink rubbing it on your vagina.

Wait for it…

Pregnant Mare’s Urine

That’s what it’s made from. Oh and it also comes in tablet form. I wonder if they offer chewables…

I know Menopause is a serious issue. I have good friends and family members dealing with it. But we have to laugh out loud at this “hiding in plain sight” naming concept.

Well done Pfizer…

I can’t help but wonder the product names that were considered but just didn’t make the cut. I will share some that came to mind while writing this, please do, add your own to the comments

• Preghorspis
• Femhorspe
• Horsmompis
• Mommymarewiz
• Pisfromare
• Pregorsein
• Knockedorsepis
• Promhorsine

In my business, I have to deal with selling things in public marketplaces where anyone can respond to my sales copy no matter how intelligent. Even the private emails we get from clients can sometimes be not only stupid but also accusatory and heated.

I get it. The internet is full of scams (or so we all think). So as soon as some people part with their money they think they are being “scammed”.

Sadly these people go on the offensive sometimes before and sometimes after the sale. Often before even properly reviewing the offer they just bought or want to buy and make accusations and draw conclusions about the offer before educating themselves.

In the last week alone we have been threatened with jail, exposing the truth, lawsuits, Dateline NBC, the better business bureau and more. All from people who were too stupid to read over our offers.

Now keep in mind this represents a VERY small percentage of my customers and they are largely dealt with nicely by my support staff. But often I am stuck dealing with the public marketplace replies.

My way of dealing with people is unconventional. I will quickly tell an asshole not to buy my product and often make him feel stupid by pointing out their inability to read. I can be sarcastic, mean and even fire customers who cause problems. How does that saying go? Treat others as you want to be treated.

I have even been referred to as the “Bully Marketer” by some people who can’t stand my style.

It would literally eat away at my soul if I had to kiss these peoples asses.

THAT’S why I started my own business.

I can’t take shit from people without fighting back. And guess what? I don’t have to follow any rules. I get to make my own. Yipeee!

The best news is this. Contrary to all the social media hippies that want us to think we have to be nice to everyone and sprinkle fairy dust around the world we DON’T have to be nice when people are being douche-bags.

Again, let me reiterate. I am only talking about people who have no manners when it comes to dealing with online sellers. If you email us for help and are polite or even just direct with your needs you will be helped. But if you send my staff a shitty email, or reply to one of my sales threads in an accusatory fashion you will feel my wrath.

I actually get messages from people who love my style of dealing with assholes. When people try to shit on me, I tend to eat spicy burritos and shit back WAY worse. It hasn’t hurt my business in the least. We are lucky to convert 3-5 out of every 100 people. We get to CHOOSE who those people are. And if 1% of them are assholes they can be fired without affecting your bottom line.

If you are reading this and thinking I am an asshole for treating angry people like garbage, you fall into the 95% of people who won’t buy anything from me. Now you know where you stand.

It’s over an hour in length and is 100% free for you to watch. The goal was simple. To teach you the things that helped us accelerate our success. My hope is that you learn something that pushes you 6 months or more ahead of where you are today.

Feel free to leave your thoughts below

Justin Popovic (my partner) and I did a quick demo to show you how it works.

Right now we are in the beta phase so pricing is low and will stay low for you if you act now. There are already thousands of dollars worth of products in the catalog and growing

For a long time people have told me that using 3 links in an email gets you more clicks than just one. I have seen about a 30% increase in my email clicks using this method. So I have been testing the following email structure with great success.

Paragraph
link 1
Paragraph
link 2
Paragraph
link 3

As you can see the first link gets the most clicks, followed by the last.

The reason that I think this works so well is that people who scroll through your email message see a link on every page. If they like what one of your paragraphs says, they will likely click the closest link. If it’s not there you may lose their attention forever.

Anyway I had proven that I can get more clicks using 3 links so now I want to see which link gets the most clicks. Last night I sent an email to my list and graphed the click-throughs of all 3 links. As you can see the top link gets the most clicks followed by the last. Hopefully this information helps your business.

I would love to hear your feedback on how many links to put in your emails. Leave your experience below.

1. Security: Lock videos down to your members area, choose who can download and how, also allows you to rotate the url of your video files to prevent pirates from hotlinking your videos.
2. Simplicity: Easily upload, embed and share your videos without any programming, or coding skills.
3. Statistics: Track sales, shares, drop off and viewership with built in Google Analytics capabilities.
4. Testing: Split test videos for conversions, shares etc. and KNOW what works rather than guess.
5. Sales: Don’t think you lose sales and traffic with youtube videos on your sites? Think again.
6. Scalability: Works with Amazon S3 and cloudfront for the ultimate scalability in bandwidth. You can also use your own server to deliver video if you choose.
7. Compatibility: Your old flash movies and even the old Youtube Embed codes are not as friendly to mobile devices as they should be. Using free software and easy instructions provided, you can make videos that work seamlessly on iPads, iPhones, Android, Mac, PC and more. People who use these devices are more likely to buy from you if you deliver on their platform.

By now you know I only suggest things to you that I use myself. Easy Video Player is the shit. Hands down. When I was in the adult biz I tried to get a programmer to make me something with WAY fewer features and he quoted me $25k.

Grab your copy of Easy Video Player today using my affiliate link, then let me know your receipt # and I will send you a free gift as my thanks

I have been testing it this week and already found 53 new domains to monetize.

More info to follow. If you are interested in promoting FeedNamer to your list hit me on skype: bradgosse